Which statement best describes the drivers behind FS admissions revenue in 2025?

• A. Large increase in the number of FS events and a 2.9% rise in average visitor admissions revenue, partly offset by a 4.2% drop in average visitors per FS event
• B. Only a decrease in FS events with price increases
• C. No change in FS events or admission revenue
• D. A decrease in FS events with higher per-visitor revenue

Answer: (A)

The key idea is that admissions revenue is set by three interacting levers: how many FS events happen, how many visitors attend each event on average, and how much revenue is earned per visitor. Total admissions revenue = events × visitors per event × price per visitor.

Here, there’s a large increase in the number of FS events, a 2.9% rise in price per visitor, and a 4.2% drop in visitors per event. The big boost from more events boosts total potential attendance, and the higher price per visitor adds more revenue per person. The drop in visitors per event reduces revenue per event, but with many more events in play, the overall effect is still an increase in admissions revenue. So the statement that best describes the drivers is that revenue is driven by more events and higher price per visitor, partly offset by fewer visitors per event.