Which of the following is NOT one of the five factors in the assessment tool?

• A. Venue and logistics
• B. Financial return
• C. Market share
• D. Resources

Answer: (C)

The question is about what the assessment tool measures. The tool is designed to gauge feasibility and practical viability: can we run the plan, at what cost, and with what inputs? Venue and logistics cover how the event or project will be executed—the space, timing, and coordination with suppliers. Financial return looks at profitability or ROI, a direct indicator of economic viability. Resources assess the inputs needed—money, people, and materials—to carry out the plan. Market share, on the other hand, is a market-position metric that reflects external performance relative to competitors, not a gauge of whether the plan can be implemented or funded. That’s why market share isn’t one of the five factors in this assessment tool.