Which issue did exhibitors report indicating the need for better event engagement?

• A. High footfall
• B. Excessive costs
• C. Low footfall
• D. Too many exhibitors

Answer: (C)

Exhibitors gauge value by how many attendees visit and how meaningfully they engage with booths. When they report a need for better event engagement, the underlying signal is that attendee turnout or the quality of interactions isn’t meeting expectations. Low footfall means fewer visitors to interact with, which translates into fewer leads and less return on investment, so exhibitors push for strategies that will draw more people and foster richer engagement. In contrast, high footfall would already indicate strong reach, while excessive costs or too many exhibitors point to other kinds of problems not directly about the level of attendee engagement.