When expanding, what did Bezique focus on?

• A. Only large established venues.
• B. Merging with competitors.
• C. Forming connections with operators of brand-new venues early, sometimes before opening.
• D. Closing regional offices.

Answer: (C)

The idea being tested is how a growth-focused expansion relies on forming early partnerships with operators of venues that are brand-new, even before they open. Connecting with these operators early lets Bezique shape the launch, coordinate on location and space needs, and align marketing and customer experience from day one. This pre-opening collaboration can secure favorable terms, ensure the service or product fits the venue’s design and vibe, and reduce ramp-up risk by having systems and routines in place as the doors open. It also creates a first-mover advantage, giving Bezique a strong presence as new venues come online.

Why this fits best is that it emphasizes proactive market entry and scalable growth through strategic alliances at the start of a venue’s life cycle, rather than waiting for established venues, which limits new opportunities. It’s not about merging with competitors, which would shift the focus away from venue partnerships, nor about closing offices during expansion, which would hinder growth. It’s about building early, direct ties with operators at the moment a venue is being born.