When demand increased, what did Bezique do?

• A. Laid off staff.
• B. Diversified into hospitality.
• C. Expanded into manufacturing.
• D. Recruited specialists in event design, logistics, digital marketing, data analytics and audiovisual; set up a second office in London; and developed strong relationships with venue operators across the UK.

Answer: (D)

Rising demand calls for scaling up operations. The best response is to expand capability, footprint, and partnerships so the business can handle more work efficiently and capture the growing opportunity. Recruiting specialists in event design, logistics, digital marketing, data analytics, and audiovisual directly increases the company’s ability to plan, manage, and measure larger or more complex events. Setting up a second office in London expands capacity and lets the team access broader talent and client networks. Developing strong relationships with venue operators across the UK creates reliable access to spaces and smoother operations as volume grows. Together, these moves address the need to deliver more events better, rather than cutting staff or diverting resources into unrelated areas.