What is the basis for Bezique negotiating sponsorship fees?

• A. To cover event logistics only
• B. To maximize profits irrespective of visibility
• C. Based on sponsor's industry size alone
• D. To reflect the profile given to the brand in online publicity and on literature and signage at the venue

Answer: (D)

Sponsorship fees are based on the exposure and profile the sponsor gains. The best basis is how the brand is presented across online publicity and on-site materials like literature and signage at the venue, because that determines how visible and memorable the sponsor becomes to the audience. This visibility—through websites, social media, programs, banners, and venue signage—drives value for the sponsor and should drive the pricing. If fees were set by event logistics alone, by profits, or by the sponsor’s industry size without considering actual branding exposure, the arrangement wouldn’t reflect the real benefit the sponsor receives.