What is a proprietary business model?

• A. A model where the venues own events but do not manage them
• B. A model where exhibitors run the events
• C. A model where event software providers manage pricing
• D. A model where the events company initiates events, manages from start to finish, retains revenue, and bears full risk

Answer: (D)

A proprietary model is about owning and controlling the entire event process and its value. The events company creates and runs the events from start to finish, uses its own methods and know‑how, keeps the revenue, and bears the full financial risk. That full ownership and end-to-end control is what makes it proprietary.

So this description fits best because it shows the company initiating and managing everything, keeping all revenue, and taking on the risks, rather than outsourcing parts of the process to venues, exhibitors, or software providers.