What gap did Rebecca Summer identify in 2012?

• A. A gap for virtual reality experiences.
• B. A gap for local Manchester events.
• C. A gap for innovative yet targeted events for the financial services sector with growth expectations.
• D. A gap for sports events.

Answer: (C)

Spotting a market gap means identifying an unmet need that has real potential to be served profitably. In this case, the gap is for innovative yet targeted events designed specifically for the financial services sector, with growth expectations. That combination is powerful: it points to a niche industry audience that wants fresh, creative formats and content, and it also signals there’s room to scale the offering over time.

This stands out from other ideas because it isn’t just about a broad type of event (like anything virtual reality or anything local) or a generic category (sports). It narrows in on a particular industry, emphasizes innovative and targeted approaches, and includes the potential for growth, which together define a distinct and viable opportunity.