What do Bezique plan to do regarding the increased number of overseas visitors?

• A. Do nothing
• B. Increase marketing spend
• C. Capture and analyse the data in the future, by obtaining more detailed visitor information at booking
• D. Limit overseas visitors

Answer: (C)

When growth in overseas visitors occurs, the key is to turn that growth into actionable insight by collecting richer data at the booking stage. Capturing more detailed visitor information right when they book gives you a clean, real-time dataset you can analyze to understand who is visiting, why they come, and what they value. This enables precise segmentation, better forecasting of demand and capacity, and more targeted marketing and service design. In short, you turn increased footfall into smarter planning and personalized experiences, rather than guessing what to do next.

Doing nothing misses the opportunity to learn from the new audience. Simply increasing marketing spend without knowing which segments are growing or what they respond to can waste resources. Limiting overseas visitors would curb growth and miss out on potential revenue and improvements to the visitor experience. Collecting and analyzing booking data, on the other hand, builds a foundation for informed decisions as the visitor mix expands.