What did Bezique do in 2017?

• A. Merged with a travel company.
• B. Entered a joint venture with a university.
• C. Acquired the trade and assets of Gingzing.
• D. Won a major sponsorship.

Answer: (C)

Acquiring the trade and assets means quickly taking over the ongoing operations, contracts, inventory, IP, and other valuable assets of another business, without buying its shares or forming a new joint venture. In 2017, Bezique chose this path with Gingzing to integrate Gingzing’s business directly, gaining its market access and assets while often keeping liabilities separate unless assumed by Bezique. This move is a fast way to expand capabilities and customer base by absorbing what the other company actually does and owns, rather than merging entities or sharing ownership in a joint venture. It also differs from a sponsorship, which is a marketing arrangement rather than a business acquisition.