What caused the decline in average revenue per event in 2025?

• A. Higher sponsorship costs
• B. Longer event durations
• C. Lower take-up of add-on services Bezique offer
• D. Increased attendance reducing average revenue per event

Answer: (C)

This question tests how add-on revenue affects average revenue per event. If fewer attendees buy the add-on services Bezique offers, the money collected from each event drops, so the average revenue per event declines even if attendance stays the same. Add-ons provide extra revenue beyond the base event price, so a drop in their uptake directly lowers per-event revenue. The other options don’t fit as neatly: higher sponsorship costs affect costs rather than revenue counted per event, longer event durations don’t automatically reduce per-event revenue unless pricing changes, and more attendees usually increase revenue per event unless each attendee spends less—which isn’t indicated here. So the decline is best explained by reduced take-up of add-on services.