In evaluating a potential new event, Bezique does which of the following?

• A. It uses external audits
• B. It uses its own assessment in addition to financial evaluation
• C. It relies solely on financial evaluation
• D. It uses informal gut feel

Answer: (B)

When evaluating a potential new event, making a solid decision requires both numbers and judgment. Financial evaluation provides the hard metrics—costs, potential revenue, return, and risk-adjusted value—so you know the monetary viability. But numbers alone can miss important realities like whether the event fits the organization’s strategy, whether the team has the capacity to execute, how it will affect brand perception, or what non-financial risks might arise. Using the organization's own assessment in addition to financial evaluation combines objective data with internal insight, ensuring the choice aligns with goals, capabilities, and constraints. This balanced approach is why the option that uses its own assessment alongside financial evaluation is the best fit. Relying only on audits or purely on financials leaves gaps, and relying on gut feel lacks systematic support for a well-founded decision.