How does Bezique plan to tackle CPD issues?

• A. Rollout of improved smart badges and strategies to boost footfall.
• B. Extending event durations.
• C. Increasing marketing budget.
• D. The rollout of improved smart badges and addressing low footfall to encourage exhibitors and sponsors to return.

Answer: (D)

The plan targets CPD issues by combining credible attendance tracking with strengthening the event’s appeal to participants and supporters. The rollout of improved smart badges gives a reliable way to verify who attends CPD sessions, track participation, and issue points or certificates. That makes CPD credits more credible and easier to manage for attendees and organizers.

But verification alone won’t fix CPD value if too few people come. Addressing low footfall is crucial because when attendance is higher, CPD sessions feel more valuable, exhibitors and sponsors see a returning audience, and the overall ecosystem for professional development remains viable. Together, these steps ensure CPD opportunities are both verifiable and attractively attended, which is why this option fits best.