How does Bezique monitor its business performance?

• A. Conventional accounting measures (e.g. revenue growth, profitability and cash flow)
• B. By reference to two key pieces of performance data: number of events and number of visitors
• C. Conventional accounting measures and two key pieces of performance data
• D. External benchmarks from industry reports

Answer: (C)

Monitoring Bezique’s performance effectively means looking at both financial health and operational activity. Conventional accounting measures—revenue growth, profitability, and cash flow—show the financial trajectory and how money moves through the business. The two key performance data points—the number of events and the number of visitors—reveal activity levels, demand, and engagement. Together, they show whether more events or visitors are turning into better margins and cash flow, or if costs are eroding profitability. Relying only on accounting misses day-to-day activity, while focusing only on the two data points misses profitability and liquidity. External benchmarks can provide context, but they don’t reflect Bezique’s internal performance.