How do sponsors pay Bezique?

• A. At least 50% upfront, within 30 days of booking; the remaining balance within 30 days after the event
• B. Full payment upfront
• C. 25% upfront, remainder at event
• D. Payment after event completion only

Answer: (A)

In sponsorships, payments are usually arranged to protect both sides and keep the project moving smoothly. The best answer reflects a two‑part plan: sponsors put down a substantial portion upfront—at least half—within about 30 days of booking, and the remaining balance is due within 30 days after the event. This structure secures the sponsorship and covers early planning costs, while the final payment after the event confirms that the promised activations and results were delivered. It also gives sponsors confidence that they’ll see the agreed benefits before the last payment is settled, and it keeps cash flow aligned with the event lifecycle.

If you paid everything upfront, there’s less protection for the sponsor if the event doesn’t proceed as planned, and it can be risky for Bezique if deliverables aren’t met. Paying only after the event delays revenue and heightens the risk for Bezique in coordinating resources without guaranteed funds. A smaller upfront portion (like 25%) or paying in full at the end disrupts standard risk-sharing and cash‑flow timing typical in sponsorship deals.