After Besique acquired Gingzing, what did Besique do?

• A. Integrated into the overall Besique structure and run as a separate division
• B. Retained the staff and brought in other people with knowledge and expertise in running events for TTH companies
• C. Sold Gingzing to a competitor
• D. Closed Gingzing operations completely

Answer: (B)

In acquisitions, keeping the acquired team and layering in targeted external expertise is a common way to protect value and move quickly. For Gingzing, Besique chose to retain the staff and bring in others with proven know-how in running events for TTH companies. This approach preserves the relationships, client knowledge, and day-to-day capability Gingzing already had, which helps maintain service quality and continuity for existing clients.

At the same time, bringing in specialists adds new skills and perspectives that can improve operations, fill gaps, and accelerate growth. The combination lets Besique leverage Gingzing’s existing strengths while boosting performance with fresh expertise, making the integration smoother and the turnaround faster.

Selling Gingzing or shutting it down would sacrifice those relationships and capabilities, while simply folding it into Besique without preserving its team could erode valuable know-how. Keeping the staff and adding external expertise strikes a balance that supports a stronger, more capable combined business.